Content Strategy Project
As a content strategist, our team worked with the Entyvio brand—a drug known to treat patients with Crohn’s Disease—to understand the target market and empathize with their lifestyle. Conducting thorough market research and competitive analysis, to map a customer’s journey through their potential use of this product, we learn about the customer’s pain points to create a go-to-market plan to help Entyvio break through all the other options found in the market.
Persona Development
To begin, before planning our go-to-market strategy, we needed to research and understand the current customers. Our team chose to delve into the lives of the patients to construct a persona around their experiences.
Journey Mapping
After outlining our customer’s persona, we dig deeper into the customer’s mindset to develop what their potential experience with the Entyvio product would be.
Channel Mix & Content Mapping
Utilizing the points from the go to market strategy, we further breakdown the exact steps Entyvio needs to take to appeal to patients experiencing ulcerative cholitis or Crohn’s disease. The breakdown includes the necessary channels and corresponding ad content plans.