Org Of The Future Research Project
This project explores the how the digital maturity level of an organization and the decisions they make as an organization influence their higher revenue growths. The purpose of this research is to explore how the Client can integrate its business tools and educate their clients on how best to navigate inter-business relationships. After designing an in-depth market research study, we performed multiple regression analyses, analyzed the resulting data and developed a holistic framework to illustrate the approach that companies should take to make a successful digital marketing transformation and ensure competitive advantage. The conclusion came in 3 forms: 4 steps to achieving organizational excellence, identifying the right leaders and relationships to nurture to fuel organizational growth, and outlining a roadmap to successful digital marketing transformations. These findings were subsequently published in 3 articles linked below.
Achieving Organizational Excellence
This article outlines the benefits of an organization investing time and energy into digitally transforming their organizations. It outlines the 4 biggest buckets companies need to pay attention to in a holistic framework including: Vision & Strategy, Measuring Success, Structure & People, and Skills & Tools.
Leadership in Digital Marketing Transformation
The second article takes a deep dive into the dynamics of roles in the C-Suite level, specifically between the CMO and the CFO. This relationship has a lasting impact on how efficiently and beneficially decisions are made for the organization as a whole. This research explores how these players have an influential role to play in reconciling the goals of the Board of Directors, with the rest of the employees through the organization.
The final article highlights the roadmap that an organization must take to achieve digital maturity. We highlight the 5 crucial steps a company must take to successfully implement digital marketing transformation. These steps include: Having a leadership team committed to prioritizing digital transformation, having a common language between marketing and finance functions to ensure collaborative efforts, assuring the team is planning and budgeting for such a transformation, employing the right strategic external partners, and ensuring the company’s culture is conducive to accepting new changes across the organization.