P. Terry’s New Market Strategy
As the Data and Insights Manager, this project was about conducting primary and secondary research in collaboration with P. Terry’s to establish new target personas in the new San Antonio market and utilizing personas and competitive analysis to create research-driven marketing tactics with the goal of increasing brand awareness in an untapped market.
Phase 1&2
Utilizing market research and competitive analysis to develop customer personas in the San Antonio market.
Phase 3&4
Applying previous research and customer personas, three campaign ideas were developed to surround P. Terry’s launch in San Antonio.