Spotify Data Analysis
As Insights and Analytics Leader, the team defined and analyzed public Spotify data measuring the popularity of songs to develop new potential marketing tactics to maintain their competitive edge. By creating visualizations of Spotify data using linear regression and perceptual maps, we produced valid and action-driven solutions including the creation of a ‘Hidden Gems Playlist’.
Hidden Gems Playlist
Creating visualizations through linear regression and perceptual maps to create a solution for Spotify to reach a wider audience.