L’Oreal Brand Strategy
As a brand strategist, our team considered L’Oréal’s current position in the beauty industry and redefined its narrative to sustain relevance through market research. Associated key qualitative and quantitative KPI’s including churn rates, NPS and brand perceptions, and customer trends to measure new brand strategy success
Brand Development
After thorough market research, our team established that L’Oreal should empower its customers’ diversity.
Brand Measurment
To measure the success of their new brand identity, the team developed a brand measurement plan including rationale.